It is a carousel. Use the Subsequent and Earlier buttons to navigate
There is a group on TikTok and different common social media platforms that present the typical house owner easy methods to do all the pieces from repair a leaky faucet to color a two-story lobby.
Juan Torres of Schenectady, higher often known as the DIY Dwelling Enchancment Man on his social media channels, is one such content material creator. By TikTok, YouTube, Clapper and different platforms, Torres presents residence renovation tutorials, racks up tens of 1000’s of views, and conjures up confidence in DIYers.
In his lengthy and quick movies, Torres, 42, touches on all the pieces from exterior portray (his bread and butter within the area after beginning 518 Painters years in the past) and refinishing hardwood flooring to cleansing picket desks and eradicating mildew from bathe partitions. He options earlier than, throughout, and after images of his initiatives, shares product data, offers viewers a behind-the-scenes peek at his initiatives, and masters DIY challenges. Though he will get sponsorship presents, he would not say he is an influencer.
I contemplate myself extra of an issue solver, somebody you possibly can flip to should you’re unsure which product or course of would work finest for you, she mentioned.
In only a few years, his viewers had grown to 58,000 followers on TikTok and 16,000 on YouTube. Step-by-step guides to portray kitchen cupboards are his hottest posts, amassing a whole lot of 1000’s of views. The variety of followers does not excite him as a lot as constructing rapport. The content material has allowed him to create a group anchored within the Capital Area however extending throughout the globe, which is kind of becoming.
Torres was born in Frankfurt, Germany, the son of a army service member stationed abroad. He was raised by his mom and attended commerce faculty, the place he studied plumbing and industrial portray. Plumbing was one thing that simply did not stick, Torres mentioned, however portray afforded him the. As an worker, he felt he had no management over gross sales, advertising and marketing, analysis or solicitation of shoppers. He had a household, together with three kids. To strike out on his personal, he took a unique method to beginning his enterprise: Torres produced portray tutorials on YouTube, linked them to his web site, and researched relentlessly easy methods to enhance site visitors to his channel to achieve clients.
By making content material movies and placing them on my web site, I used to be getting traction, which then Google was exhibiting to individuals regionally, saying hey, boy is he watching this quite a bit, perhaps that is what you are in search of, Torres mentioned.